Project presentation
Vision and objectives of the project
This cross-border cooperation project sets out to promote the Pyrenees as a whole — a unique, transversal destination. We are convinced that the Pyrenean tourism offer can only grow richer and more compelling by pooling the natural, cultural and gastronomic resources of Spain, France and Andorra.
The project therefore aims to:
- Strengthen the overall appeal of the Pyrenees;
- Sharpen our international competitiveness;
- Create a rich and diverse year-round tourism offer.
This approach contributes directly to more sustainable tourism development across the Pyrenees, whilst generating positive economic and social benefits for the territories involved. The EnjoyPyr project creates local economic activity and helps counter depopulation in certain parts of the region.
How does it work in practice?
To meet these objectives, EnjoyPyr centres on the creation and promotion of transversal, cross-border routes spanning the entire Pyrenean chain. Four great east–west crossings have been devised, covering the full length of the Pyrenees from the Mediterranean to the Cantabrian Sea.
Eight cross-border north–south getaways round out the offer. Shorter in duration — between 5 and 7 days — they do not traverse the entire chain but feature several cross-border crossing points.
The role of local tourism agencies
These routes were designed by seven local agencies: three based in the Catalan Pyrenees, one in the Ariège Pyrenees, one in the Pyrénées-Orientales, and two in Navarre. This choice is crucial: we are firmly of the view that only local agencies, with their intimate knowledge of the territory, can craft routes of genuine quality.
The project’s institutional partners supported these agencies throughout the creation process and now bear responsibility for promoting the routes internationally.
The project also rests on strong inter-agency collaboration. A number of face-to-face working sessions were held, and the agencies remained in continuous dialogue throughout to ensure the best possible visitor experience in every territory.
Project partners
The EnjoyPyr project brings together partners from all three countries:
- In Spain: Turismo de Navarra and the Catalan Tourism Agency;
- In France: the Agence des Pyrénées, the Ariège Departmental Tourism Agency and the Pyrénées-Orientales Departmental Tourism Agency;
- Associated partners: the Pyrénées-Atlantiques Departmental Tourism Agency (ADT 64), Andorra Turisme and the Direcció General de Turisme de la Generalitat de Catalunya.
Project framework
EnjoyPyr is a three-year project (2024–2026) with a budget of €968,771, co-financed at 65% by the European Union under the Interreg VI-A Spain–France–Andorra programme (POCTEFA 2021–2027).
Partners
Associated
